The Baby Studio Ltd trading as Babygear is registered with the Information Commissioner's Office for handling customer data.
We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
The Baby Studio Ltd trading as Babygear may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What we collect
We may collect the following information:
- Name and payment details
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- To process your order and obtain payment
- Internal legally required record keeping
- We may use the information to improve our products and services
- We will not pass identifying details to any third part, other than for delivery of your your order by courier companies or Royal Mail. or to complete warranty actions with the manufacturer of your product.
- Where legally required to by law enforcement agencies
- Where you have specifically granted permission (Which you may revoked at any time by letting us know in writing)
We are committed to ensuring that customer information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
For the highest level of buyer protection The Baby Studio Ltd trading as Babygear does not receive your payment card details at checkout. We utilise the services of First Data bank to handle your payment. First Data are a PCI-DSS Security Level 1 certified payments processing company.
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about customer preferences.
We use traffic log cookies to identify which pages are being used by customers. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages customers find useful and which you do not. A cookie in no way gives us access to customers computer or any information about individuals, other than the data customers choose to share with us.
Cookies are required for this website. Customers can decline cookies in most web browsers, this may prevent you from taking full advantage of websites and would contravene the terms and conditions of use.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed or protected by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Data aggregation, analytics and profile creation
We may analyse our customers browsing behaviour. We may then use such information for the purposes described below;
Behavioural advertising and cross platform advertising
Like most websites we use Analytics to provide website visitor information. Visitor behaviour will be provided to us by third parties analytical experts who will provide us with an overview of our users experience. These third parties may use such data in their global programs. This does not identify you, but helps us in general to understand our customer visits. For example more visits to particular pages. Babygear do not actively or individually target customers other than would happen when visiting most shopping websites.
The Facebook Pixel, a small piece of code monitors shopping habits across devices, and creates custom audiences of website visitors for use in Facebook ads. The Facebook Pixel was designed to be compliant with EU and UK privacy regulations. No names, email addresses or other contact information are transferred to Facebook, Click here to visit Facebook privacy and data compliance (Note you will be leaving this site)
Babygear does not currently use the Facebook Pixel, but may use it in the future in compliance with this statement, which may change to reflect future rules of guidance. Customers are advised to check back.
Google analytics Opt-Out
Did you know you can update your browser to totally opt-out of Google Analytics on all websites This link will take you to Google where you can add their tool to your browser, to use everywhere if you wish. Google Analytics Opt-out Tool (Note you will be leaving Babygear and we have no responsibility for the destination)
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
We will not sell, distribute or lease our customers personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you important safety information relating to your purchase or as described in our Terms & Conditions
You may request details of personal information which we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you please write to us.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.