Privacy Policy

You must accept our cookie policy to use this website. 

The Baby Studio Ltd trading as Babygear is registered with  the Information Commissioner's Office for handling customer data. 

This privacy policy sets out how we use and protect any information that you give when you use this website to comply with GDPR.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The Baby Studio Ltd trading as Babygear may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that customer information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Secure Checkout

For the highest level of buyer protection The Baby Studio Ltd trading as Babygear does not receive your payment card details at checkout. We utilise the services of Clear Accept to securly handle your payment. 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about customer preferences.

We use traffic log cookies to identify which pages are being used by customers. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages customers find useful and which you do not. A cookie in no way gives us access to information on customer's computers or any information about individuals, other than the data customers choose to share with us.

Cookies are required for this website. Customers can decline cookies in most web browsers, this may prevent you from taking full advantage of websites and would contravene the terms and conditions of use.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over the destination website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed or protected by this privacy statement. You should exercise caution and look at the privacy statement applicable to the websites in question.

Data aggregation, analytics and profile creation

We may analyse our customers browsing behaviour. We may then use such information for the purposes described below;

Behavioural advertising and cross platform advertising

Like most websites we use Analytics to provide website visitor information. Visitor behaviour will be provided to us by third party analytical experts, who will provide us with an overview of our users experience. These third parties may use such data in their global programs. This does not identify you, but helps us in general, to understand our customer visits. For example more visits to particular pages. Babygear do not actively or individually target customers other than would happen when visiting most shopping websites.

Facebook Pixel

The Facebook Pixel is a small piece of code that monitors shopping habits across devices, and creates custom audiences of website visitors for use in Facebook ads. The Facebook Pixel was designed to be compliant with EU and UK privacy regulations. No names, email addresses or other contact information are transferred to Facebook, Click here to visit Facebook privacy and data compliance (Note you will be leaving this site) 

Babygear does not currently use the Facebook Pixel, but may use it in the future in compliance with this statement, which may change to reflect future regulations or guidance. Customers are advised to check back.

Google analytics Opt-Out

Did you know you can update your browser to totally opt-out of Google Analytics on all websites This link will take you to Google where you can add their tool to your browser, to use everywhere if you wish. Google Analytics Opt-out Tool (Note you will be leaving Babygear and we have no responsibility for the destination)

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

We will not sell, distribute or lease our customers personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you important safety information relating to your purchase or as described in our Terms & Conditions

You may request details of personal information which we hold about you under the Data Protection Act 2018. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.